GENERAL FUNCTION: Assists in the development, execution, and tracking of marketing programs for the assigned division(s). Helps coordinate and track advertising and promotional programs. DUTIES & RESPONSIBILITIES: * Develop and recommend marketing initiatives to achieve marketing goals for assigned division(s). * Coordinate the production, distribution, and maintenance of the marketing material inventory. * Track and audit campaign results. Recommend changes for improvement and report results. * Communicate with Affiliates and/or vendors to generate new ideas and share best practices. * Communicate with business line personnel in a capacity of educating and training. Define various marketing initiatives in order to create awareness and generate opportunities to cross-sell to existing customer base and to increase relationships through new business development. * Write and/or proofread various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, Internet development, and conversion communication. * Track and coordinate donation and sponsorship requests, recommending and executing appropriate donations. * Perform any other duties as assigned. SUPERVISORY RESPONSIBILITIES: None.df-mn
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City:
GRAND RAPIDS
State:
Michigan
Job Details
Degree Required:
None
Position Type:
Interested in all
Experience Required:
Open/Unknown
Specialty:
Marketing Coordinator Jobs
Accept Visa Candidates:
No
Additional Information:
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